Toy giant Hasbro has announced that Mr. Potato Head will become gender-neutral ‘Potato Head’ in order to encourage kids to create “same-sex families.”
The company is dropping “Mr.” from the name in a move “designed to break away from traditional gender norms, particularly when it comes to creating Potato Head families”.
The change will help children “create same-sex families or single-parent families” as Hasbro seeks to lean away from representing the “traditional family structure.”
“Culture has evolved,” said Kimberly Boyd, an SVP and GM at Hasbro. “Kids want to be able to represent their own experiences. The way the brand currently exists—with the “Mr.” and “Mrs.”—is limiting when it comes to both gender identity and family structure.”