Messaging app Signal has revealed a series of Instagram ads that were banned by Facebook. The ads uniquely highlighted just how much personal data Facebook collected on its users.
“The ad would simply display some of the information collected about the viewer which the advertising platform uses,” Signal explained in a blog post. In other words, the ad was personalized for each person seeing it.
The ads all use the same format, noting your occupation, relationship status, location, hobbies, and other personal information. The results would’ve been rather startling for at least some users, according to examples posted by the company.
In a blog post, Signal said: “Facebook is more than willing to sell visibility into people’s lives, unless it’s to tell people about how their data is being used.” The blog post also uploaded a screenshot seemingly confirming that Signal’s account was disabled.