Conservative-friendly social media site Parler has made a comeback on Apple’s App Store as it was designed to be a less offensive version than what users are able to see elsewhere after it was pulled in the wake of the January 6 riot at the US Capitol.
The social network was reinstated on the App Store on Monday, with the company leaving a message for new and returning users on its store page: “Parler is happy to be back on iOS, we missed you!” However, the app’s chief policy officer, Amy Peikoff, suggested that Parler’s version on the App Store differs from how it appears elsewhere, dubbing it “Parler Lite or Parler PG” due to stricter content moderation rules specific to Apple devices.
Under a new AI-driven moderation system at Parler, posts that violate the site’s rules against hate speech are labelled accordingly. Though people who look at Parler on other smartphones or on the Web are still given the option to see those posts if they click past a disclaimer, they are hidden entirely on Apple devices, as was first reported by the Washington Post.
Peikoff told the Post that while Parler remains committed to the First Amendment and the “maximum amount of legally protected speech,” the company also values its relationship with Apple and wants to find common ground with the tech giant. She nonetheless outlined major differences in the two firms’ philosophies, saying, “Where Parler is different [from Apple] is, where content is legal, we prefer to put the tools in the hands of users to decide what ends up in their feeds.”