When Portuguese skipper Cristiano Ronaldo’s removed two Coca-Cola bottles from his table during a press conference at the Euros on Monday in Budapest, no one could have imagined just how significant the move would be. By the time the Juventus forward had finished talking to reporters, the drink giant’s value was already shrinking – it’s now Wednesday, and the company has seen around $4 billion shaved from its value.
As soon as Ronaldo sat down, he grimaced at the glass bottles before moving them out of sight – he then held up a bottle of water and exclaimed “Agua!”
The Australian Associated Press reported that Ronaldo’s gesture had an immediate impact on Coca-Cola’s value as the American company’s share price dropped from $56.10 to $55.22, a dip of 1.6 percent on Tuesday.
Coca-Cola’s market value has tanked to $238 billion from $242 billion in the last couple of days.
Ronaldo’s influence reaches far beyond dictating football matches; the former Manchester United star has nearly 300 million followers on Instagram, 140 million followers on Facebook, and more than 92 million followers of Twitter.
A Coca-Cola One spokesperson said on Tuesday: “Everyone is entitled to their drink preferences…different people have different tastes and needs.”
A spokesperson for Euro 2020 said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”
The 36-year-old striker has revealed in the past that he doesn’t like his son’s habit of drinking Coca-Cola and eating chips.
“My son has potential. We’ll see if he will become a great footballer. Sometimes he drinks Coke and eats crisps and it irritates me. I just want him to be the best in whatever he chooses to do. I always tell him, hard work is the most important,” Ronaldo said in a Twitter post after winning the Player of the Century award in December 2020.
Source: Sputnik News