Heineken ran a minute-long ad on social media showing seniors in a nightclub and racing to skinny-dip at a nearby beach. It ended with the vaccination agenda, “The night belongs to the vaccinated. Time to join them.” Social media users call for the Heineken boycott over the new ad.
Twitter users were threatening to #BoycottHeineken. Some uploaded videos of themselves opening bottles of beer and pouring them down their kitchen sinks in protest.
The ad “celebrates a group of vaccinated seniors who are able to safely get back out to enjoy bars and clubs and socialise again – something we’re all looking forward to,” a Heineken spokesman said in a statement.
The world’s second-largest beermaker joins companies implementing ad campaigns and corporate policies to promote vaccination. The Budweiser beer brand, owned by Anheuser-Busch InBev, decided not to advertise during the Super Bowl in February for the first time in 40 years and instead allocated funds for campaigns to promote vaccinations.
“Immunizations will liberate people,” former Chief Executive Officer Carlos Brito said at the time.
Unilever Plc CEO Alan Jope has said he’s signing weekly letters to the company’s 150,000 employees urging them to get vaccinated when possible and has invited the company’s doctor to promote vaccination on twice-monthly virtual town halls.