Facebook stated Tuesday that its face recognition system, which can immediately identify users in images and videos, will be turned off, citing mounting user and regulatory concerns.
The organization, which rebranded itself Meta Platforms Inc last week, also stated that it will remove existing face scan data for over 1 billion consumers.
According to Jerome Pesenti, Facebook’s vice president of artificial intelligence, more than one-third of the app’s daily active users have opted into the face recognition setting.
“Regulators are still in the process of providing a clear set of rules governing its use,” Pesenti said. “Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate.”