Facebook has pledged to provide a more detailed explanation of what constitutes satire on its platform, after the company’s oversight board ruled that a meme commenting on the Armenian genocide was wrongfully removed.
The social media giant said it was committed to developing a “new satire framework” which will be used to assess facetious or sarcastic content that may be flagged as suspected hate speech. Information will also be added to the site’s community standards clarifying how satire factors into “context-specific decisions” about problematic content.
Facebook underscored that it takes the metaphysics of satire extremely seriously, noting that it had repeatedly engaged with “academic experts, journalists, comedians, representatives of satirical publications, and advocates for freedom of expression” to discuss the subtle intricacies of online jokes.
According to Facebook, this army of satire experts said that humor is highly subjective and therefore requires “human review by individuals with cultural context” of the joke in question. The company was also told that “intent is key” when it comes to determining if something is legitimate satire – although admittedly this can be “tough to assess.” Content that is “simply derogatory” and not seen as “complex” or “subversive” is not satire, Facebook decreed.
Facebook had initially deleted the image – which showed a man stressing over which “button” to press, “The Armenian Genocide is a lie” or “The Armenians were terrorists that deserved it” – because moderators believed it violated the site’s hate-speech rules, as well as guidelines banning cruel and insensitive content.
Source: World News Here